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Research papers
Successful snacks and shopper insights
This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...
Catalogue: Congress 2017: Visionary
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
September 4, 2017
Research papers
Build, measure, learn
It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content marketing campaign, there's no such thing as a bad emotion! We'll show you...
Catalogue: Congress 2017: Visionary
Authors: Patrick Fagan, Sally Wu
September 4, 2017
Research papers
Successful snacks and shopper insights
This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...
Catalogue: Latin America 2017: #IN
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
June 15, 2017
Research papers
Cocktails, spirits... and all those in between!
The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the...
Catalogue: Latin America 2017: #IN
Authors: Maria Alejandra Velandia, Gabriela Rojas Parias
June 15, 2017
Videos
Cocktails, spirits... and all those in between! (Spanish)
In this research, we analyze the digital path to purchase for spirits shoppers' trough the Meter Netquest digital tool in a digital panel with a sample of 660 spirits consumers with the following specifications: Consumers between 18 and 65 years old,...
Catalogue: Latin America 2017: #IN
Authors: Gabriela Parias, Maria Alejandra Velandia Sanchez
June 15, 2017
Research papers
Is shopping cultured?
What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...
Catalogue: Latin America 2017: #IN
Authors: Alexander Wheatley, Jon Puleston, Joaquim Bretcha
Companies: Netquest, Kantar
June 15, 2017
Videos
Is shopping cultured?
What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...
Catalogue: Latin America 2017: #IN
Authors: Joaquim Bretcha, Alexander Wheatley
Companies: Netquest, Kantar
June 15, 2017
Research papers
